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Last week we released 1 IDO. If you joined us in the middle of the week, or missed an IDO, this recap is for you.

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Where to find high-intent holiday shoppers

Let’s be real: most brands are targeting the same people this holiday season. “Shoppers 25–54 interested in gifts.” Sound familiar? That's why CPMs spike and conversion rates tank.

Speedeon’s Holiday Audience Guide breaks down the specific digital audience segments that actually perform—from early-bird deal hunters actively comparing prices to last-minute panic buyers with high purchase intent. These aren't demographic guesses.

And our behavioral audiences are built on actual shopping signals and real-world data —the same approach we use for clients like FanDuel and HelloFresh."

You'll get the exact audiences, when to deploy them, which platforms work best, and what kind of performance to expect.

Download the guide and get smarter about your holiday targeting before the holiday rush hits.