Drop Partners with Carbon Arc to Expand Access to Consumption-Based Consumer Insights

IDO Exclusive Press Release

Drop, a leading opt-in consumer intelligence platform, today announced a strategic partnership with Carbon Arc, the leading platform for consumption-based insights that power data-driven decision-making.

Drop has built a reputation for delivering rich, anonymized data from highly engaged consumers across the US and Canada, serving many of the most respected names across industries. Carbon Arc’s technology and delivery capabilities will strengthen the value of these insights and support more seamless integration into enterprise workflows through both daily and intraday feeds.

Together, Drop and Carbon Arc aim to raise the standard for insight generation and consumption, helping organizations make faster, smarter decisions with greater confidence.

About Drop

Drop is a consumer intelligence company that powers decision-making with real-time behavioral data from a proprietary, opt-in panel. Drop works with leading brands and investors to uncover trends and track spending habits across industries.

About Carbon

Arc Carbon Arc is a next-generation data platform that provides actionable, consumption-based insights to decision-makers across the public and private sectors. Its technology simplifies how organizations discover, access, and apply data in real time.

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